Diplomacia digital y poder blando en contextos algorítmicos: plataformas, narrativas y disputas de influencia global
DOI:
https://doi.org/10.53732/rccsociales/e8791Palabras clave:
diplomacia digital, comunicación internacional, tecnologías de la información, redes sociales, influencia cultural, gobernanza del internetResumen
Este artículo analiza la reconfiguración del poder blando estatal en un ecosistema digital regido por algoritmos y plataformas privadas. Se estudia el impacto de TikTok, Douyin y los creadores de contenido en la diplomacia pública contemporánea, evaluando su influencia en la proyección de narrativas nacionales y en la percepción global de los Estados. Se aplica una metodología cualitativa con enfoque comparativo, sustentada en análisis documental, revisión de literatura especializada y estudios de caso, complementada con tablas de datos empíricos sobre segmentación algorítmica, consumo digital y contenido distribuido. Los resultados evidencian una transformación estructural en la diplomacia cultural, en la que la visibilidad simbólica se encuentra mediada por infraestructuras tecnológicas que jerarquizan discursos según lógicas comerciales o ideológicas. La investigación concluye que los Estados deben desarrollar estrategias de diplomacia digital adaptadas a las reglas de gobernanza algorítmica, a fin de preservar su autonomía narrativa y disputar espacios de influencia en un entorno global competitivo.
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