“Semana del marketing de la UP 2024 ‘Experiencias y desafíos’”, Rev. Mult. UP, vol. 5, no. 1, pp. 68–71, Jul. 2024, Accessed: Apr. 16, 2026. [Online]. Available: https://revistascientificas.upacifico.edu.py/index.php/Rev_MUP/article/view/618